From outdated and underperforming to modern and search-optimized
Design Issues
- Heavy inline CSS (~200KB+) causing slow load times
- Base64 placeholder images indicating broken image loading
- Generic cookie banner without granular consent options
- Outdated layout patterns with limited visual hierarchy
- No clear conversion paths or call-to-action optimization
SEO Problems
- Missing structured data (Schema.org markup)
- No OpenGraph or Twitter Card meta tags
- Poor form accessibility without ARIA labels
- Weak internal linking strategy
- No image optimization or modern formats (WebP)
- Limited mobile optimization features
Design Improvements
- Modern Next.js framework with server-side rendering
- WebP image optimization with lazy loading
- Professional dark blue color scheme with strategic orange accents
- Card-based layouts with clear visual hierarchy
- Floating "Get Quote" CTA button for mobile conversions
- Interactive chat widget integration (ReamazeChat)
SEO Enhancements
- Complete Schema.org implementation (LocalBusiness, Organization, OfferCatalog)
- Optimized meta tags targeting regional + service keywords
- OpenGraph & Twitter Card markup for social sharing
- Semantic HTML with proper heading hierarchy (H1-H3)
- Descriptive alt text and accessibility features (ARIA labels)
- Mobile-first responsive design with touch-optimized elements
- Canonical URLs and Google Site Verification
Transformation Results
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Frequently Asked Questions
How long did the website makeover take?
The Superior Coatings website redesign was completed in 48 hours using our "Abduction" package, which includes a 5-page responsive website with SEO optimization and modern framework implementation.
What framework was used for this website redesign?
We built the new Superior Coatings site using Next.js, a modern React framework that provides excellent performance, SEO capabilities, and server-side rendering for optimal search engine indexing.
Can you create a similar website makeover for my industrial services business?
Absolutely! This type of website transformation is perfect for service-based businesses. We specialize in website redesigns for contractors, industrial companies, and B2B service providers with proven SEO strategies and modern web design.